4/17/10

Magazines #1: Apartment Life Magazine (Jan 1977)


It was love at first sight with me and Apartment Life magazine.  I can't think of another periodical that contains more bad fashion, bad interior decor, and just plain 70s goodness.  Even the ads are stellar - often featuring products you wouldn't find in your standard fare like LIFE or People.

I scaned some pages from the January 1977 issue for your viewing pleasure.  Click on the slideshow or check it out full sized on Flickr.

20 comments:

  1. oh how I love the cover model's socks!

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  2. mandy_ReevesApril 17, 2010

    I do believe I was conceived when my mom was a bit tipsy on those Kickers drinks...or the nectarose. And I am serious.

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  3. We used to get this magazine in the late 70s and I thought it was cool. I was around 10 years old and enjoyed reading it and planning how I would have my home when I grew up (lots of rainbows!)It had wacky cheap home decor projects for people on a budget. Then it changed into Metropolitan Home and took itself Very Seriously and was completely useless for my family

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  4. I knew I shouldn't have bought.

    In an unrelated point, this cad's floor looks like a Barnes & Noble magazine section. In a good way.

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  5. Wow! I've been apartment-living since 1989 (currently in my fourth since then) and had no idea there was a magazine once devoted to it!

    Okay, that bedroom with all the candles--I wouldn't want to be living in the same apartment building with that mofo...

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  6. Hey Gil, sorry long time no visit. Life gets in the way sometimes. I am a Tumblr guy now finally. Sort of new there and trying to figure out what to do. My address is:

    http://uraniumcafe-the.tumblr.com/

    See you're super active there. Good job!

    Bill

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  7. Great stuff. I like how there’s no children in the ads. This was back in the days of adult only and even singles only apartment complexes. Man those must have been some great places to live. Now discriminating against families in housing is illegal.

    Of course I’m all for equal rights in housing but the idea of knowing that when you rented a place your neighbors were going to be either a hot single chick or cool partying dude, or a far out and freaky swinging couple would be great. Not that I’m against the single mother with three kids who light fireworks indoors while she’s at work as their two small dogs bark incessantly (actual neighbors I had), they have rights too god bless them. But still...

    Ironically I’m now almost old enough to apply for seniors only housing. No kids but senior doesn't sound as cool as adult only.

    I love Shirley Jones in the Crepemaker ad. She looks like she really likes those crepes!

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    Replies
    1. AnonymousJune 15, 2013

      Calm down Ryoki....the reason you saw so few kids in the magazine was that it was aimed at 20-something babyboomers in their first apartments! This was not the "Forum" magazine crowd....

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  8. I used to read Apartment Life at my local library while in high school. My favorite projects were a dining table made with mannequin arms and a living room done in a theme of air mail packages, pillows were made to resemble postal boxes. Another favorite part of that magazine was the section where they featured new products, I used to think that I could never afford expensive Danish cookware, but now you can get it on Ebay at a reasonable cost.

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  9. Thanks for the '70's trip. I subcribed and lived by Apartment Life until it became Metropolitan Home and out of my reach. Geeze, we really looked like that! Scary. Still an apartment dweller and almost ready for the senior citizen home.!! Thanks for the ride. Sharonie

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  10. AnonymousJune 04, 2011

    I am looking for the hard cover book that Apartment Life published. I used to have it but all the years of moving I lost it. This was a great magazine and I never liked Metropolitan Home.

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    1. AnonymousJune 15, 2013

      I had that book also...loved it! Also lost it in storage....what a fantastic magazine!

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  11. Appartment life was my first subscription ever. I thought that magazine was soooooo cool. Cool projects, audacious decoration, affordable ideas.
    I was really sad when they ended the publication. :(

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  12. rayt721 - OhioNovember 24, 2011

    Dear Anonymous: I had found the hard cover Apartment Life book at my local library a few years ago, which by now has probably disintegrated into dust from age but you may want to see if your local branch has it or can get it through the interlibrary search programs in your state.

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  13. I know this totally dates me, but I STILL think this couple looks cool and I want their life! LOL

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  14. My Mom subscribed to Apt. Life in the late 70's and early 80's. She would give them to me when she was done with them. I liked them, still remember some of the layouts, and tore sections from some of them that I still have. Now I really wish I had kept all of them, intact. Such cool ideas! Such a feeling of my 70's/80's youth with decor and attitudes that will never come again!

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  15. OMG just watching hgtv and remembered apartment life magazine, it was to die for is it any way to bring it back.

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    1. Hey Niecey, we are on the same page, I have missed that magazine for years. I so enjoyed it. Don't know what happened but there are still plenty of apartments around, more than ever I'll bet, and there would still be a huge audience. It would be really cool to have a forum for garage sale, yard sales, and thrift store finds and their decorating value.

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  16. I so wanted to build the bed unit in one of the magazines. It was perfect for a studio. Had a slide unit so the full size bed slid back under a plywood surround for daytime and could be locked in place. Behind where the bed rested there were some paperback depth shelves and each end was cube like with real shelfs for books or you could hinge doors to store clothes in them. They used a really good grade plywood and just a light varnish. Must have been hell when moving day came but I remember thinking if I built it in 4 sections I could put together when I found an affordable apartment in Chicago. Oh the dreams. I liked Metropolitan Home tooo but it made me feel old before my time. I still have Starting Out, the AL book and The New American Quisine by Metropolitan Life. Talk about a great cookbook! I spent 3 years in Italy and the pesto recipe in there was as good or better.

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  17. I still have the books. AL's Starting Out and ML's The New American Cuisine. Still use the cook book a lot!

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